Why People are Going to Online Shopping?
Wiki Article
E-commerce is booming, but ever thought why exactly your audience wants to shop online? Despite the fact that the thought of retail stores is still very popular?
Even though businesses spend a lot of time trying to define their buyer personas and ideal customers, they often times overlook the main psychology behind shopping online.
Customers don't really buy anything from anyone online. They have a way of thinking that either encourages them to complete a purchase or drives them to another retailer. For example, products with a big cost often face an issue in selling online. And then there are products that people would like to get a feel of before purchasing.
But with the changing times, e-commerce has developed into a way of life and businesses have realized a way to suffice the decision-making needs from the customers.
1. Wide range of products to decide on from
Having a web based store provides you with an opportunity to get at night shelf space issues you need to include more inventory into your business.
While it could seem like an issue to most retail business holders, the possibility of being offered an array of products online is one from the primary causes of the shift to digital shopping. More and more people today ask for brands online instead of stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web-based bookseller. But today, it sells from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for many products
Today, there are many of people who visit physical stores to check a product, its size, quality and other aspects. But not many of them can even make the purchase readily available stores. They tend to discover the same product online instead.
The reason being, the expectation of your competitive pricing. These industry is commonly known as bargain hunters.
If you'll be able to, offer competitive pricing on your products as compared to that at the physical stores. You could also choose to put a few products on every range, on sale to draw the interest of bargain hunters.
For example, Snapdeal provides a 'deal of the day' - in which the pricing of products is considerably low compared to what they would cost to get. This makes the customers can use think these are bagging a good deal, and the sense of urgency around the deal enhances the number of conversions.
3. Reviews business online shoppers
According to Internet Retailer, 62% of customers look for online reviews on an item or service before purchasing it.
In physical stores, it's impossible for a shopper to understand other industry is saying in regards to the products - especially using the sales people ensuring they hear nothing but the good. And that's another excuse, why they prefer online shop.
Offer reviews, ratings or customer testimonials on your products and display them clearly around the product pages. The better the rating, the higher are the odds of it to sell.
4. Ability to match prices
Moving from one brand store to a new can be really tedious. On the other hand, switching sites to compare prices of merchandise from different brands is a lot easier. Apart from the reviews given on different internet vendors, prices are the next thing that customers search for.
The best method of doing so is displaying an authentic price along with the price that you are offering. It becomes easier for these to notice the difference, so because of this, the chances of these seeking to other retail internet vendors become a lot lesser.
For example, if you're running a winter sale, make sure you display the main price, the percentage of your offering as well as the new price for the product pages. And don't forget to highlight the offer on your homepage too.
5. Saving plenty of time
Traveling to stores that aren't close by simply because you want to invest in a certain brand, is usually a put-off. That is the reason why most customers seek to online stores instead. The ability to search through the products and purchase whatever they want, from wherever these are, saves them a lot of time.